The following tweets (@KommStrategie) were the key messages of the speech I delivered on 5 July 2012 at the European Communication Summit in Brussels (http://www.communication-summit.eu)
#Strategy requires foresight, decisiveness + persuasion. That’s why most of what is labeled strategy is no more than an action plan #ECS2012
What do „Capital“ by #KarlMarx + „The New Normal“ by #McKinsey have in common? Good analysis, but no solution to the real problem. #ECS2012
If it is impossible to consider everything we would need to know for basing a far-reaching decision on facts, we face #complexity. #ECS2012
Our decisions are influenced by factors we are not aware of, e.g. codes resulting from family tradition + social learning #ECS2012 #Strategy
#Globalization intertwines players, activities + impacts. #Digitalization increases speed of action and level of #unpredictability. #ECS2012
Fundamental prerequisite of a transformational organization is its willingness to adapt to changes in the environment. #ECS2012 #Flexibility
A 2nd premise for becoming change-ready is being attentive of events and situations that bring along new possibilities. #ECS2012 # Awareness
Who tries something new might fail. Thus, readiness for change also includes the ability to regain shape after failure. #ECS2012 #Resilience
#Leadership requires the skill to convince others to do what seems right w/o having reliable information about the future oneself. #ECS2012
In times of #uncertainty, a leader needs the courage to establish a clear common goal, if he wants the organization to keep moving. #ECS2012
Unleashing a company’s full problem-solving potential requires to enable associates to execute their own decisions. #ECS2012 #Empowerment
#Strategy is the art of deducing from the future what needs to be done now. #ECS2012
#Strategic planning requires to think in constellations and to realize which of them promise greater success than others. #ECS2012 #Strategy
Even the best #strategy fails without the ability to win over others to realize the most promising constellation and make use of it #ECS2012
The best way to make sure a #strategy can be conveyed to all stakeholders is to involve corporate communication in formulating it. #ECS2012
To be convincing the elements comprising a #strategy must form a consistent story. Stakeholders need to be able to connect the dots #ECS2012
All communication activities must be aligned with #strategy. Planning starts with a key contribution to achieving a corporate goal. #ECS2012
#Reputation is the key to stabilizing mutually benefitial relationships between an organization and its stakeholders. #ECS2012
Every associate has contact with at least one stakeholder group and needs to play a role in developing the corporate #reputation. #ECS2012
Enabling executives to activate employees for shaping the #reputation is the key assignment of corporate #communication. #ECS2012
#PR is more than media relations. It’s a management function. #Communication executives just need to deliver to the promise. #ECS2012
Strategie braucht Kommunikation 